A brand identity evolved around quality assurance

To establish a common third of the organizations perspective on their responsibility in terms of the QMS and to make it more digestible and human – ultimately leading to ensuring patient safety. ​

We want Minerva to be an artifact as well as anchored core values in the organization culture, and to be able to productize our QMS by offering the Minerva solutions (QMS) and services to our customers

Client

Year

Type

2023

Minerva

Brand identity, website

Image

Image

Who is Minerva

Minerva is the Roman goddess of wisdom and strategic warfare, justice, law, victory, and the sponsor of arts, trade, and strategy​. She was the virgin goddess of music, poetry, medicine, wisdom, commerce, weaving, and the crafts.​ Through the design and visual direction I wanted to feed this roman narrative within the design.

Other ideas

Here are potential identities