Providing a creative direction for Minerva, a company that specialises as as consultant to help provide quality assurance to regulatory products
The challenge is to create an adaptable brand identity for Minerva that reflects its ethos of integrity, precision, and innovation as a trusted consultant in quality assurance for regulatory products. This involves designing a versatile logo, a professional color palette, and modern typography that convey wisdom and guidance while allowing customization for diverse regulatory sectors and client needs.
Challenge
Our approach will concentrate on identifying Minerva's key brand drivers to ensure they are effectively communicated through the brand identity. By developing art direction concepts that encapsulate Minerva’s essence, we will create a cohesive visual representation that reflects its commitment to quality assurance and regulatory expertise.
Approach
