Haemtravel gives patients gives patients the freedom of travelling, without the need to worry about how to be treated. From the first appointment to ongoing care, the app helps them stay informed, prepared, and in control, no matter where they are.
Traveling with hemophilia presents significant challenges for young patients as they shift from parental care to independent management, needing to prepare for potential bleeding episodes and adhere to treatment protocols. This underscores the need for tailored resources that support individuals in effectively managing their condition and enjoying their travel experiences.
Challenge
We enhanced existing solutions by introducing a new feature and significantly improving the user experience (UX) and user interface (UI) to align with Novo Nordisk's commercial visual identity. This approach aimed to create a more engaging and cohesive platform that resonates with users and reflects the brand's commitment to innovation.
Approach
Haemtravel is a digital companion designed for patients with hemophilia, providing habit-building tools and access to valuable information. The app empowers users to feel prepared, comfortable, and informed while traveling, adapting to their individual needs to make daily management easier.
Solution
My Haemtravel
Select you home location as their location you usual visit.
Hemophilia centers
Users can view locations and contact details for trip planning.
New user
Users can set up their home location and emergency number.
Travel checklist/article
Patients access relevant articles and checklist before traveling.
Favorites
If user makes regular visits, they are able to favourite locations.
Key features
