Client
Year
Type
2021
Novo Nordisk
App
Digital design, App screen
What is
Haemophilia?
Haemophilia is usually an inherited bleeding disorder in which the blood does not clot properly. This can lead to spontaneous bleeding as well as bleeding following injuries or surgery.
Many patients from around the world with Haemophilia struggle to be treated when they are travelling. The key reason of this is because many people with certain blood types need to be treated but only in certain locations. So the main challenge was to educate customers about where to be treated and how to prepare for certain challenges.
Image
Haemtravel 1.0
When analysing the current UI I felt that it does not express the calmness and the simplicity that I had hoped to have envisioned when I saw the app. I wanted to take this idea of mobility and I wanted to express a simple way of being treated on the go.
Travelling with Haemophilia can be an experience that can be daunting so I wanted to provide a tool that enhanced the exiting feature that drove activity and educated its users. Whilst looking at the current UI I wanted to make a U turn and I went for a clean look. I also implemented some elegant motions and colourful illustrations.
Old design to updated digital design
Old design to updated digital design
Illustration
New app icon
Designing for change
While on the road, GPS-controlled navigation helps users locate over 1,000 hemophilia centers worldwide, offering peace of mind throughout our journey. In case of an emergency, a single-touch emergency call button provides immediate assistance, while a handy checklist guides us through challenging situations.
UI elements
UI elements
UI elements
UI elements
Digital designs
Image
