Patients transitioning to independent hemophilia management face significant travel hurdles regarding treatment adherence and emergency preparation. This highlights the urgent need for tailored resources that support effective self-management and travel freedom.

We enhanced functionality and redesigned the UI/UX to align with Novo Nordisk’s commercial visual identity. This created a more engaging, brand-cohesive platform that reflects a commitment to innovation.

Haemtravel is a digital companion that empowers patients with hemophilia to feel prepared through personalized onboarding, habit-building tools, and a directory of hemophilia centers. The app simplifies travel management by allowing users to access checklists and articles while customizing their experience with favorite locations and emergency contacts.

22%

Within three months, we were able to detect 3 key success metrics that fed into the line of business.

Increase in Treatment Persistence.

40%

Reduction in Injection Anxiety

+15,000

Real-World Data Points Synthesised

We revamped the UI and enhanced the UX to address existing user challenges while aligning with the company's commercial objectives. This strategic ideation ensured a more intuitive platform that directly supports business growth and brand identity.

Home screen

Checklist

Country and site information

Article information

Haemtravel’s engaging interface and smooth UX flow transform complex medical logistics into a seamless experience, using gamification to address travel-specific anxieties like communication gaps and siloed information. By centralising emergency contacts, centre directories, and checklists, the app bridges the gap between a user’s domain expertise and the operational friction of travel, ensuring reliable care and integrated data access on the move.

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